AG Panell - Fencing & Gates Website
A business website for a Kosovo-based fencing and gate installation company, showcasing products and services across 15+ municipalities.
Overview
AG Panell sells and installs fencing panels and automated gates across Kosovo. The business needed an online presence that could do the selling for them — show the product range clearly, communicate trust quickly, and turn visitors into quote requests. I built the site from scratch as a client project, with all content in Albanian for the local market.
What the Site Does
The site is structured around three goals: showcase products, establish credibility, and generate leads.
- Product pages for 2D panels, 3D panels, sliding gates, and automatic gates — each with specs, materials, and use cases
- Service area section covering 15+ Kosovo municipalities (Prishtinë, Prizren, Pejë, Gjilan, and more)
- Quote request form where clients describe their project and receive a detailed offer within 24 hours
- Free on-site measurement CTA repeated throughout key pages to reduce friction
- Mobile-first responsive layout built for users browsing on phones
Technical Stack
- Framework: Next.js 15, React 18
- Styling: Tailwind CSS
- SEO: Static site generation, structured data for local business, semantic HTML
- Deployment: Netlify with Git-based continuous deployment
What I Learned
Physical-goods businesses live or die by how well their website conveys product quality. For AG Panell, that meant getting the information hierarchy right — the right specs visible at a glance, clear material quality signals, and a quote flow that felt fast rather than bureaucratic. A shorter, well-placed CTA consistently outperforms a detailed form buried on a contact page.